Where To Find Trend Research In Fashion
Staying ahead of the curve in fashion requires more than just a keen eye for style and trends—it involves understanding the latest street and underground trends and predicting future shifts in the industry. Trend research is crucial for designers, retailers, and fashion enthusiasts who want to stay relevant and make informed decisions. With numerous sources available, finding reliable trend research can be overwhelming. In this blog, we’ll guide you through the best places to find fashion trend research, helping you stay updated and inspired.
1. Fashion Trend Forecasting Agencies
Fashion trend forecasting agencies are among the most authoritative sources for trend research. These agencies employ experts who analyse various factors—such as consumer behaviour, cultural shifts, and global events—to predict upcoming trends. Some prominent agencies include:
WGSN: Renowned for its comprehensive trend reports and insights, WGSN provides in-depth analysis on everything from colour trends to emerging styles.
Trend Union: Founded by Li Edelkoort, Trend Union offers detailed forecasting and trend reports that cover a wide range of fashion and lifestyle topics.
Fashion Snoops: This agency offers trend forecasting services and reports that help brands and designers stay ahead of the latest trends.
2. Fashion Industry Magazines
Fashion magazines are not only a source of inspiration but also valuable for trend research. They feature articles, interviews, and editorials that highlight current and upcoming trends. Top magazines to consider include:
Vogue: Known for its authoritative voice in fashion, Vogue offers trend reports, runway highlights, and style forecasts.
Harper’s Bazaar: This magazine provides insights into the latest trends, designer collections, and fashion news.
Elle: Elle’s trend reports and fashion features offer a glimpse into emerging styles and seasonal trends.
3. Fashion Shows and Runway Presentations
Fashion shows and Fashion Week are a primary source of trend inspiration and research. Major fashion weeks in cities like Paris, Milan, New York, and London showcase designers’ latest collections and set the tone for upcoming trends. To stay updated, consider:
Watching Runway Shows: Live streams and recordings of runway shows provide firsthand views of new collections and trends.
Reviewing Show Reports: Fashion week reviews and reports from trusted sources offer detailed analyses of trends and key looks.
Behind The Scenes & Street Shots: Seeing what the people in the know are wearing to the Fashion Week is such a great indicator of what's coming next.
4. Fashion Blogs and Influencer Platforms
Fashion blogs and influencer platforms offer a more personal and contemporary perspective on trends. Many bloggers and influencers provide real-time insights and styling tips that reflect current fashion trends. Popular platforms include:
The Sartorialist: This blog captures street style and fashion trends from around the world.
Man Repeller: Known for its unique take on fashion, Man Repeller provides trend analyses and style commentary.
Instagram and TikTok: Influencers on these platforms frequently showcase the latest trends and offer styling inspiration.
5. Social Media Analytics Tools
Social media platforms are valuable for tracking real-time fashion trends and consumer preferences. Analytics tools can help you understand what’s trending and how it’s evolving. Consider using:
Instagram Insights: Track popular hashtags, posts, and trends related to fashion on Instagram.
Pinterest Trends: Pinterest offers trend reports and insights based on user searches and pins.
Tik TokTrends: Tik Tok offers great insight into the mind of the younger consumer which is vital
Google Trends: This tool provides insights into popular search terms and topics, including fashion trends.
6. Fashion Retailers and E-commerce Platforms
Retailers and e-commerce platforms often highlight emerging trends through their collections and marketing strategies. Pay attention to:
Seasonal Collections: Retailers like Zara, H&M, and ASOS regularly update their collections with the latest trends.
Trend Reports from E-commerce Sites: Websites like Net-a-Porter and Farfetch provide trend reports and style guides based on their product offerings.
7. Fashion Industry Reports and Research Publications
Industry reports and research publications offer in-depth analyses and forecasts on fashion trends. These reports are often produced by market research firms and industry associations. Notable sources include:
The Business of Fashion (BoF): BoF provides comprehensive industry reports and trend analyses.
McKinsey & Company: McKinsey offers reports and insights on fashion trends and market dynamics.
Euromonitor International: This firm provides research and analysis on global fashion trends and consumer behaviour.
9. Festivals & Street Shots
Real life shots of whats the early adopters are wearing is key to understanding where the mass-market will move in the coming seasons.
Stay Ahead of the Trends with Pattern Assembly
Finding reliable trend research is key to staying current and making informed decisions in the fashion industry. By exploring these sources, you can stay ahead of emerging trends and incorporate the latest styles into your work or wardrobe.
Need expert assistance with fashion trend research? Contact Pattern Assembly today! Our team of professionals can provide you with tailored trend analysis and insights to keep you ahead in the fashion world. Schedule a consultation with us to discover how our expertise can help you stay on top of the latest trends and make impactful fashion decisions.